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Exam 5: Analyzing the Marketing Environment

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Question 41

Multiple Choice

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Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in

A) popular culture.
B) regional culture.
C) demographics.
D) generational cohorts.
E) country culture.

F) C) and D)
G) A) and B)

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Question 42

Multiple Choice

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Nearly 50 percent of U.S. adults now recycle their soda bottles and newspapers, compelling marketers to practice

A) healthy marketing.
B) wellness marketing.
C) green marketing.
D) greenwashing.
E) economic marketing.

F) D) and E)
G) C) and E)

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Question 43

Multiple Choice

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Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

Describe the buying power and characteristics of the Hispanic consumer.

Which of the following statements accurately describes the current income distribution in the United States?

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

People participate in many cultures, which makes it all the more important for marketers to have products or services that can relate to more than one particular group.

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

What technological advancement enables a firm to track an item from the moment it was manufactured, through the distribution system, to the retail store, and into the hands of the final consumer?

As the euro becomes more expensive relative to the dollar, Americans are likely to purchase more European wines.

Strategic efforts to supply consumers with environmentally friendly merchandise are called

The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

Which of the following groups were born into a world where the Internet and other digital technologies already existed?

Insight Guides, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. Insight's books educate travelers about a country's

The Mayo Clinic in Minnesota is known for top-quality medical care. For decades, even presidents and dictators from around the world flew to the Mayo Clinic to utilize its services. The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville, Florida, and elsewhere. This is an example of a firm focusing its efforts on satisfying customer needs that

Mary Grace is studying the demographics of the students attending the local elementary school. What information will Mary Grace study?

Which ethnic group has shown to have increasing influence on mainstream U.S. culture, which, in turn, will impact the way firms approach their marketing strategy to this group?

Many U.S. consumers are purchasing hybrid automobiles because they leave less of a carbon footprint. These consumers are called

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their

As a retail clothing store manager, Randy frequently asks his staff what customers are saying, what they are asking for, and what they are coming into the shop wearing. He also attends the fashion symposium that's held every quarter in the town's main shopping district. Randy's efforts will likely help him