Question 1

Which of the following is NOT an advantage associated with the use of global marketing and advertising?

Accepted Answer

A)  economies of scale in production and distribution
B)  lower marketing and advertising administrative costs
C)  lower advertising production costs
D)  the need to adapt the marketing and advertising program to cultural differences
E)  the ability to develop and maintain a consistent international brand or company imageF) All of the above
G) B) and C)

Question 2

A study of college students' knowledge of the country-of-origin of products showed:

Accepted Answer

A)  heightened sensitivity among today's college student to the quality associated with country-of-origin,especially associated with electronic products
B)  lack of concern where products are made
C)  most American college students prefer products from Russia and Mexico
D)  the vast majority of college students are not aware of the country of origin of most brands
E)  all of the aboveF) B) and E)
G) A) and B)

Question 3

The U.S.federal government agency that works closely with U.S.companies to help them sell their products and services to foreign markets is the:

Accepted Answer

A)  Federal Trade Commission
B)  Overseas Business Commission
C)  U.S.Department of Commerce
D)  United Nations
E)  National Chamber of CommerceF) B) and E)
G) A) and D)

Question 4

Opponents of the standardized global advertising approach argue that very few products lend themselves to global advertising because of differences in:

Accepted Answer

A)  culture
B)  markets
C)  levels of economic development
D)  media availabilities
E)  all of the aboveF) A) and C)
G) D) and E)

Question 5

Products such as Swiss watches,German automobiles and French wine can be promoted using global advertising campaigns because they:

Accepted Answer

A)  are all high tech products
B)  appeal to market segments with universal tastes and interests
C)  come from countries that have strong reputations for making these products
D)  can be advertised using totally visual appeals
E)  offer all of the above advantagesF) C) and E)
G) All of the above

Question 6

Which of the following is helping to expand the advertising opportunities available to marketers in many European countries?

Accepted Answer

A)  satellite networks
B)  direct broadcast by satellite (DBS) systems
C)  the growth of cable television
D)  growth in commercial TV stations as governments relax restriction
E)  all of the aboveF) C) and D)
G) B) and C)

Question 7

In 2006,Harvard faculty pressured President Lawrence Summers into resigning.Some alumni were upset by this incident.Harvard will most likely use _____________ to soothe alumni feelings.

Accepted Answer

A)  sampling
B)  public relations
C)  trade allowances
D)  couponing
E)  events sponsorshipF) B) and D)
G) All of the above

Question 8

Which of the following statements about the international use of the Internet is true?

Accepted Answer

A)  The Internet is an important IMC tool for both large and small companies around the world.
B)  Chinese youth are emerging as one of the most Internet-engaged cohorts
C)  As use of the Internet grows internationally,there is tremendous variation in how consumers use the medium.
D)  During its formative years,the Internet was largely a North American phenomenon.
E)  All of the above statements about the international use of the Internet are true.F) D) and E)
G) B) and E)

Exam 20: International Advertising and Promotion

A study of college students' knowledge of the country-of-origin of products showed:

Correct Answer
verified

Which of the following statements about the international use of the Internet is true?

Correct Answer
verified

In 2006,Harvard faculty pressured President Lawrence Summers into resigning.Some alumni were upset by this incident.Harvard will most likely use _____________ to soothe alumni feelings.

Correct Answer
verified

Which of the following is helping to expand the advertising opportunities available to marketers in many European countries?

Correct Answer
verified

The U.S.federal government agency that works closely with U.S.companies to help them sell their products and services to foreign markets is the:

Correct Answer
verified

Which of the following is NOT an advantage associated with the use of global marketing and advertising?

Correct Answer
verified

Opponents of the standardized global advertising approach argue that very few products lend themselves to global advertising because of differences in:

Correct Answer
verified

Products such as Swiss watches,German automobiles and French wine can be promoted using global advertising campaigns because they:

Correct Answer
verified

Exam 20: International Advertising and Promotion

A study of college students' knowledge of the country-of-origin of products showed:

Correct AnswerverifiedShow Answer

Which of the following statements about the international use of the Internet is true?

Correct AnswerverifiedShow Answer

In 2006,Harvard faculty pressured President Lawrence Summers into resigning.Some alumni were upset by this incident.Harvard will most likely use _____________ to soothe alumni feelings.

Correct AnswerverifiedShow Answer

Which of the following is helping to expand the advertising opportunities available to marketers in many European countries?

Correct AnswerverifiedShow Answer

The U.S.federal government agency that works closely with U.S.companies to help them sell their products and services to foreign markets is the:

Correct AnswerverifiedShow Answer

Which of the following is NOT an advantage associated with the use of global marketing and advertising?

Correct AnswerverifiedShow Answer

Opponents of the standardized global advertising approach argue that very few products lend themselves to global advertising because of differences in:

Correct AnswerverifiedShow Answer

Products such as Swiss watches,German automobiles and French wine can be promoted using global advertising campaigns because they:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified