Question 1

Mira purchased some eyeliner from an Internet-based beauty supply house,and now she often receives online recommendations for other products from the same cosmetics line.These recommendations were probably the result of

Accepted Answer

A)   the purchases she had made.
B)   purchases other customers had made that day.
C)   manufacturer clearances and overruns.
D)   products she may have returned to the company.
E)   items the retailer no longer carries.F) A) and B)
G) A) and C)

Question 2

Natalie represents a manufacturer who makes unique,high-end hats.When making a recommendation about potential retail partners,what should be Natalie's first consideration?

Accepted Answer

A)   What is the appropriate advertising strategy?
B)   When will customers want this product?
C)   What prices will customers be willing to pay?
D)   What assortment of products will customers want?
E)   How likely is it for certain retailers to carry this product?F) B) and C)
G) None of the above

Question 3

Jordan directs her salespeople to increase the company's share of wallet.Jordan is directing her salespeople to

Accepted Answer

A)   focus on increasing sales to their best customers.
B)   focus on male consumers, and not female consumers.
C)   sell more store brands and fewer private-label products.
D)   become omnichannel salespeople.
E)   expand retailing elasticity.F) B) and D)
G) A) and D)

Question 4

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Accepted Answer

A)   supply chain
B)   return policies
C)   pricing
D)   distribution
E)   placeF) A) and B)
G) A) and E)

Question 5

Traditionally,retailers treated all their customers ________,but today,successful retailers

Accepted Answer

A)   based on demographics; treat customers based on share of wallet.
B)   based on share of wallet; treat all customers identically.
C)   identically; base customer attention on demographics.
D)   based on demographics; provide more value to mobile commerce customers.
E)   identically; provide more value to their best customers.F) A) and E)
G) A) and C)

Question 6

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Accepted Answer

A)   in use of SKU identification
B)   in quantity of items shipped
C)   in speed of order fulfillment
D)   in quality of tracking mechanisms
E)   in use of CRM technologyF) D) and E)
G) A) and C)

Question 7

Retailing is defined as the set of business activities that

Accepted Answer

A)   focuses on a firm's core values.
B)   focuses on transactions, but not relationships.
C)   add value to products and services sold to consumers for their personal or family use.
D)   separates wholesaling from manufacturing.
E)   occurs only in brick-and-mortar space.F) B) and E)
G) A) and B)

Question 8

__________ are likely to target low-income consumers who demand national brands,but cannot afford to buy large-sized packages.

Accepted Answer

A)   Category killers
B)   Department stores
C)   Extreme-value retailers
D)   Specialty stores
E)   Warehouse club storesF) All of the above
G) None of the above

Question 9

Retailers who advertise that they sell at wholesale prices are wholesalers.

Accepted Answer

A) True 
 B)False

Question 10

In which of the following categories would a dry cleaning business be placed?

Accepted Answer

A)   services retailer
B)   specialty store
C)   category killer
D)   superstore
E)   discount storeF) A) and B)
G) C) and E)

Question 11

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

Accepted Answer

A) True 
 B)False

Question 12

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Accepted Answer

A)   difficult to define.
B)   more important than great products.
C)   always situated near supply chain members.
D)   a competitive advantage that few rivals can duplicate.
E)   almost always locations next to big-box discounters.F) A) and B)
G) A) and C)

Question 13

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores.Those mom-and-pop stores are no longer around.If convenience stores want to thrive,what must they do to provide value to customers?

Accepted Answer

Students will likely highlight the need ...

Question 14

Omnichannel retailers are able to simply charge the same prices across all channels.

Accepted Answer

A) True 
 B)False

Question 15

When Creative Pen Company designed a new pen that was particularly comfortable to use,it wanted to literally get the pen in the hands of as many consumers as possible.Creative Pen will probably choose __________ distribution for its new product.

Accepted Answer

A)   intensive
B)   exclusive
C)   selective
D)   collective
E)   variableF) A) and B)
G) None of the above

Question 16

__________ are subtle forms of promotion that facilitate shopping.

Accepted Answer

A)   Electronic signs
B)   Store credit cards and gift cards
C)   Large stocks of popular national brands
D)   Quick response and just-in-time delivery systems
E)   Extreme value offers and specialty share of the wallet programsF) A) and E)
G) B) and D)

Question 17

One product strategy used by retailers to differentiate themselves from competitors is

Accepted Answer

A)   the use of private-label brands.
B)   discount pricing.
C)   removing brand labels from their merchandise offerings.
D)   JIT product delivery.
E)   offering brand-name merchandise.F) A) and B)
G) C) and D)

Question 18

If you were a marketer who wanted to sell your product to very specific segments,what kind of general merchandise retailer would you select? Why would this be an advantage?

Accepted Answer

Students should know that specialty stor...

Question 19

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

Accepted Answer

A)   in-store promotions.
B)   billboard and other outdoor advertising.
C)   supply chain relationships.
D)   off-price wholesaling.
E)   mass media advertising.F) A) and C)
G) A) and B)

Exam 17: Retailing and Omnichannel Marketing

When Creative Pen Company designed a new pen that was particularly comfortable to use,it wanted to literally get the pen in the hands of as many consumers as possible.Creative Pen will probably choose __________ distribution for its new product.

Correct Answer
verified

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

Correct Answer
verified

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Correct Answer
verified

Mira purchased some eyeliner from an Internet-based beauty supply house,and now she often receives online recommendations for other products from the same cosmetics line.These recommendations were probably the result of

Correct Answer
verified

__________ are likely to target low-income consumers who demand national brands,but cannot afford to buy large-sized packages.

Correct Answer
verified

Retailers who advertise that they sell at wholesale prices are wholesalers.

Correct Answer
verified

One product strategy used by retailers to differentiate themselves from competitors is

Correct Answer
verified

Retailing is defined as the set of business activities that

Correct Answer
verified

If you were a marketer who wanted to sell your product to very specific segments,what kind of general merchandise retailer would you select? Why would this be an advantage?

Correct Answer
verified
Students should know that specialty stor...
View Answer

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

Correct Answer
verified

Jordan directs her salespeople to increase the company's share of wallet.Jordan is directing her salespeople to

Correct Answer
verified

Omnichannel retailers are able to simply charge the same prices across all channels.

Correct Answer
verified

__________ are subtle forms of promotion that facilitate shopping.

Correct Answer
verified

In which of the following categories would a dry cleaning business be placed?

Correct Answer
verified

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores.Those mom-and-pop stores are no longer around.If convenience stores want to thrive,what must they do to provide value to customers?

Correct Answer
verified
Students will likely highlight the need ...
View Answer

Natalie represents a manufacturer who makes unique,high-end hats.When making a recommendation about potential retail partners,what should be Natalie's first consideration?

Correct Answer
verified

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Correct Answer
verified

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Correct Answer
verified

Traditionally,retailers treated all their customers ________,but today,successful retailers

Correct Answer
verified

Exam 17: Retailing and Omnichannel Marketing

When Creative Pen Company designed a new pen that was particularly comfortable to use,it wanted to literally get the pen in the hands of as many consumers as possible.Creative Pen will probably choose __________ distribution for its new product.

Correct AnswerverifiedShow Answer

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

Correct AnswerverifiedShow Answer

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Correct AnswerverifiedShow Answer

Mira purchased some eyeliner from an Internet-based beauty supply house,and now she often receives online recommendations for other products from the same cosmetics line.These recommendations were probably the result of

Correct AnswerverifiedShow Answer

__________ are likely to target low-income consumers who demand national brands,but cannot afford to buy large-sized packages.

Correct AnswerverifiedShow Answer

Retailers who advertise that they sell at wholesale prices are wholesalers.

Correct AnswerverifiedShow Answer

One product strategy used by retailers to differentiate themselves from competitors is

Correct AnswerverifiedShow Answer

Retailing is defined as the set of business activities that

Correct AnswerverifiedShow Answer

If you were a marketer who wanted to sell your product to very specific segments,what kind of general merchandise retailer would you select? Why would this be an advantage?

Correct AnswerverifiedStudents should know that specialty stor...View AnswerShow Answer

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

Correct AnswerverifiedShow Answer

Jordan directs her salespeople to increase the company's share of wallet.Jordan is directing her salespeople to

Correct AnswerverifiedShow Answer

Omnichannel retailers are able to simply charge the same prices across all channels.

Correct AnswerverifiedShow Answer

__________ are subtle forms of promotion that facilitate shopping.

Correct AnswerverifiedShow Answer

In which of the following categories would a dry cleaning business be placed?

Correct AnswerverifiedShow Answer

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores.Those mom-and-pop stores are no longer around.If convenience stores want to thrive,what must they do to provide value to customers?

Correct AnswerverifiedStudents will likely highlight the need ...View AnswerShow Answer

Natalie represents a manufacturer who makes unique,high-end hats.When making a recommendation about potential retail partners,what should be Natalie's first consideration?

Correct AnswerverifiedShow Answer

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Correct AnswerverifiedShow Answer

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Correct AnswerverifiedShow Answer

Traditionally,retailers treated all their customers ________,but today,successful retailers

Correct AnswerverifiedShow Answer

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Students should know that specialty stor...
View Answer

Correct Answer
verified

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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Students will likely highlight the need ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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