Question 1

Some researchers define consumer innovators in terms of a personality trait called 'innovativeness'.

Accepted Answer

A) True 
 B)False

Question 2

A market-oriented definition is used to study the newness of a product in terms of how much exposure consumers have to the new product.

Accepted Answer

A) True 
 B)False

Question 3

Market-orientated definitions are used to study:

Accepted Answer

A)   the popularity of a new product.
B)   the newness of a product in terms of how much potential the consumer judges the product to be new.
C)   the newness of a product in terms of how much exposures consumers have to the new product.
D)   the newness of a product based on the consumer's perception of the product.E) A) and B)
F) A) and C)

Question 4

The diffusion process is:

Accepted Answer

A)   the micro process associated with the spread of innovations from its source to the consuming public.
B)   the macro process associated with the spread of an existing product from its source to the consuming public.
C)   the macro process associated with the communication of an existing product.
D)   the macro process associated with the spread of innovations from its source to the consuming public.E) B) and C)
F) A) and C)

Question 5

The first stage in the adoption process is need recognition.

Accepted Answer

A) True 
 B)False

Question 6

According to the five stages of the adoption process, the first stage a consumer goes through is:

Accepted Answer

A)   need recognition.
B)   awareness.
C)   interest.
D)   trial.E) All of the above
F) C) and D)

Question 7

In the adoption process, the persuasion stage describes the consumer engaging in activities that lead to a choice either to adopt or reject the innovation.

Accepted Answer

A) True 
 B)False

Question 8

The shortest adoption process would be the adoption of:

Accepted Answer

A)   fashion.
B)   fads.
C)   product classes.
D)   brands.E) A) and B)
F) A) and C)

Question 9

A continuous innovation has the least disruptive influence on established patterns.

Accepted Answer

A) True 
 B)False

Question 10

How do marketers define a consumer innovator? Do consumer innovators in one category tend to be consumer innovators in other categories?

Accepted Answer

Consumer innovators can be defined as th...

Question 11

The degree to which a consumer feels a new product is consistent with their present needs, values and practices, is a measure of its _____, which is a contributing factor in accepting or rejecting it faster.

Accepted Answer

A)   relative advantage
B)   compatibility
C)   observability
D)   complexityE) All of the above
F) A) and D)

Question 12

An innovation which is somewhat disruptive but still does not alter established behaviour patterns would be:

Accepted Answer

A)   continuous.
B)   discontinuous.
C)   dynamically discontinuous.
D)   dynamically continuous.E) A) and B)
F) A) and C)

Question 13

A _____ definition of a product considers a product new if the company is producing it for the first time.

Accepted Answer

A)   firm-oriented
B)   product
C)   market
D)   consumerE) A) and B)
F) A) and C)

Question 14

The approach that focuses on the features inherent in the product itself and on the effects these features are likely to have on consumers' established usage patterns deals with a:

Accepted Answer

A)   product-oriented definition.
B)   firm-oriented definition.
C)   consumer-oriented definition.
D)   market-oriented definition.E) All of the above
F) B) and C)

Question 15

Consumers who do not purchase an innovation because they don't understand how it works would view the innovation as having:

Accepted Answer

A)   low perceived compatibility.
B)   low communicability.
C)   low trialability.
D)   high complexity.E) None of the above
F) A) and D)

Question 16

Describe the diffusion process for a new product. Briefly describe the four elements of the diffusion process.

Accepted Answer

The diffusion process is concerned with ...

Question 17

Neil was among the first 2.5 per cent of adopters to purchase an innovative new 3D television. Neil would be considered a(n) :

Accepted Answer

A)   opinion leader.
B)   consumer innovator.
C)   action purchaser.
D)   consumer leader.E) C) and D)
F) None of the above

Question 18

An innovation is any product that a consumer judges to be new and is an example of a:

Accepted Answer

A)   consumer-oriented definition.
B)   competitor-oriented definition.
C)   product-oriented definition.
D)   firm-oriented definition.E) B) and D)
F) C) and D)

Question 19

In terms of social character, consumer innovators are outer-directed; that is, they rely on their own values or standards when making a decision about a new product. In contrast, non-innovators are inner-directed, relying on others for guidance on how to respond to a new product rather than trusting their own personal values or standards.

Accepted Answer

A) True 
 B)False

Question 20

Time is a critical factor in the diffusion process. It pervades the study of diffusion in three distinct but interrelated ways. Which of the following is not a time diffusion factor?

Accepted Answer

A)   The amount of purchase time.
B)   The rate of adoption.
C)   The identification of adopter categories.
D)   The rate of product disposal.E) None of the above
F) A) and B)

Exam 15: Consumer influence and diffusion of innovations

In the adoption process, the persuasion stage describes the consumer engaging in activities that lead to a choice either to adopt or reject the innovation.

Correct Answer
verified

Time is a critical factor in the diffusion process. It pervades the study of diffusion in three distinct but interrelated ways. Which of the following is not a time diffusion factor?

Correct Answer
verified

A market-oriented definition is used to study the newness of a product in terms of how much exposure consumers have to the new product.

Correct Answer
verified

The degree to which a consumer feels a new product is consistent with their present needs, values and practices, is a measure of its _____, which is a contributing factor in accepting or rejecting it faster.

Correct Answer
verified

Correct Answer
verified

A _____ definition of a product considers a product new if the company is producing it for the first time.

Correct Answer
verified

The first stage in the adoption process is need recognition.

Correct Answer
verified

Consumers who do not purchase an innovation because they don't understand how it works would view the innovation as having:

Correct Answer
verified

According to the five stages of the adoption process, the first stage a consumer goes through is:

Correct Answer
verified

The approach that focuses on the features inherent in the product itself and on the effects these features are likely to have on consumers' established usage patterns deals with a:

Correct Answer
verified

Neil was among the first 2.5 per cent of adopters to purchase an innovative new 3D television. Neil would be considered a(n) :

Correct Answer
verified

The diffusion process is:

Correct Answer
verified

A continuous innovation has the least disruptive influence on established patterns.

Correct Answer
verified

How do marketers define a consumer innovator? Do consumer innovators in one category tend to be consumer innovators in other categories?

Correct Answer
verified
Consumer innovators can be defined as th...
View Answer

Market-orientated definitions are used to study:

Correct Answer
verified

Describe the diffusion process for a new product. Briefly describe the four elements of the diffusion process.

Correct Answer
verified
The diffusion process is concerned with ...
View Answer

The shortest adoption process would be the adoption of:

Correct Answer
verified

An innovation which is somewhat disruptive but still does not alter established behaviour patterns would be:

Correct Answer
verified

An innovation is any product that a consumer judges to be new and is an example of a:

Correct Answer
verified

Some researchers define consumer innovators in terms of a personality trait called 'innovativeness'.

Correct Answer
verified

Exam 15: Consumer influence and diffusion of innovations

In the adoption process, the persuasion stage describes the consumer engaging in activities that lead to a choice either to adopt or reject the innovation.

Correct AnswerverifiedShow Answer

Time is a critical factor in the diffusion process. It pervades the study of diffusion in three distinct but interrelated ways. Which of the following is not a time diffusion factor?

Correct AnswerverifiedShow Answer

A market-oriented definition is used to study the newness of a product in terms of how much exposure consumers have to the new product.

Correct AnswerverifiedShow Answer

The degree to which a consumer feels a new product is consistent with their present needs, values and practices, is a measure of its _____, which is a contributing factor in accepting or rejecting it faster.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A _____ definition of a product considers a product new if the company is producing it for the first time.

Correct AnswerverifiedShow Answer

The first stage in the adoption process is need recognition.

Correct AnswerverifiedShow Answer

Consumers who do not purchase an innovation because they don't understand how it works would view the innovation as having:

Correct AnswerverifiedShow Answer

According to the five stages of the adoption process, the first stage a consumer goes through is:

Correct AnswerverifiedShow Answer

The approach that focuses on the features inherent in the product itself and on the effects these features are likely to have on consumers' established usage patterns deals with a:

Correct AnswerverifiedShow Answer

Neil was among the first 2.5 per cent of adopters to purchase an innovative new 3D television. Neil would be considered a(n) :

Correct AnswerverifiedShow Answer

The diffusion process is:

Correct AnswerverifiedShow Answer

A continuous innovation has the least disruptive influence on established patterns.

Correct AnswerverifiedShow Answer

How do marketers define a consumer innovator? Do consumer innovators in one category tend to be consumer innovators in other categories?

Correct AnswerverifiedConsumer innovators can be defined as th...View AnswerShow Answer

Market-orientated definitions are used to study:

Correct AnswerverifiedShow Answer

Describe the diffusion process for a new product. Briefly describe the four elements of the diffusion process.

Correct AnswerverifiedThe diffusion process is concerned with ...View AnswerShow Answer

The shortest adoption process would be the adoption of:

Correct AnswerverifiedShow Answer

An innovation which is somewhat disruptive but still does not alter established behaviour patterns would be:

Correct AnswerverifiedShow Answer

An innovation is any product that a consumer judges to be new and is an example of a:

Correct AnswerverifiedShow Answer

Some researchers define consumer innovators in terms of a personality trait called 'innovativeness'.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Consumer innovators can be defined as th...
View Answer

Correct Answer
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Correct Answer
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The diffusion process is concerned with ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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